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Written by zack o'brien
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You should have bought DAM last year because your brand equity may be suffering and your competitors are gaining ground! But you’re not too late...
That is the theme from Widen Enterprises along with DAM Education Principal—John Horodyski and educator Lee Stadler, in a new digital asset management white paper released with the intention of helping marketing organizations understand the broad benefits of DAM solutions and the costs of not having them in place.  It’s not about a scary movie for teens, but the paper uncovers the harsh reality for organizations who don’t have control over their digital assets on behalf of the employees and partners that use them and the consumers that see them.
I know what you didn't do last summer… offers a comprehensive summary of the benefits of digital asset management by merging three different perspectives: those of the vendor, the analyst/taxonomist and the marketer. The new digital asset management white paper is available just in time for those learning more about digital asset management best practices, strategies and process optimization at the Henry Stewart DAM New York conference and expo taking place June 8 and 9.
The paper addresses organizational brand management head on to say that to the consumer, it’s one picture, one video clip, one slide show, one Web site, one catalog but to the organization it is “one BRAND”. The paper explains how digital assets are the windows to the brand showing the world who we are and makes the case for leveraging digital asset management systems to more efficiently advance brand awareness and return on marketing investments in a controlled environment.
The following topics are covered in the paper:
- What digital assets are to a marketer
- Digital assets in branding, revenue growth, and competitive positioning
- How DAM systems boost the value of digital assets
- How DAM systems increase efficiency
- Justifying investments in DAM and measuring ROI
- Where to go from here
- Proving and meeting the need for your organization and sustaining the future
Article Courtesy of Widen.
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